As a team of professional investors and executives with expertise in the P&C insurance space, we have studied Berkshire Hathaway's P&C insurance strategy for years. We have identified and analyzed P&C insurance companies that have successfully emulated Berkshire's model and many who have failed.


Noh-Joon Choo


Noh-Joon Choo started his finance career as an investment banking analyst at Lazard in New York. After investment banking, Mr. Choo moved to the buy-side as an analyst for an event-driven credit and equity hedge fund in Chicago. In 2013, he started a consultancy firm specializing in the P&C insurance space. He is a leading expert on Berkshire Hathaway and its strategy, as executed by Warren Buffett.

Mr. Choo graduated from Yale University, where he majored in Political Science and played football.

Mark Hollak, CFA

Mark Hollak, CFA, started his career in finance as an equity analyst at Rabo Securities in Amsterdam, covering Dutch mid and small cap companies. Mr. Hollak later moved to Boston, where he became the Co-Founder and COO of Goji, one of the leading online P&C insurance agencies in the United States.

Mr. Hollak attended the University of Groningen in the Netherlands, where he majored in Economics and rowed crew.